Strategy · Brand · AI
I help companies, foundations, and public institutions sharpen brand identity, scale go-to-market through partner and channel ecosystems, and put AI where it earns its keep. Twenty-five years spent on both sides of the table: inside the institutions you are selling to, and inside the companies selling to them.
300K+
Downloads of an AI adoption toolkit built for a global technology platform
15M+
Educators reached through a global technology education program
Three areas of focus, sold as one engagement rather than three line items. Most work starts in the first and pulls in the other two.
01
Sharpening an existing identity or building a new one, then translating it into the assets that carry it into market.
Executive guides · White papers · Research reports · Customer stories · Sales enablement · Go-to-market content
02
The structures, enablement, and positioning that get partners selling on your behalf, built from having run these programs at scale.
Partner enablement · Channel positioning · Program design · Field readiness
03
Where AI belongs in your strategy, product, and go-to-market, and where it does not. Built into every engagement rather than sold as a bolt-on.
Opportunity assessments · Adoption roadmaps · Responsible AI guidance · Content workflows
Brand identity, positioning, and marketing assets across education technology, higher education, and the nonprofit sector. I designed each of the identities below, and each label names the engagement the work maps to.
Strategic Growth Build-Out
Outsourced back office and CFO services for charter schools, districts, and nonprofits.
harnesspotential.com
Discovery and Audit
Higher education data platform unifying campus systems into analytics-ready infrastructure.
invokelearning.com
Brand Asset Development
Nonprofit providing bed linens to transitional housing organizations across 16 states.
thelinencloset.orgTwo decades of strategy work, grounded in a career that started in the classroom rather than a consultancy.